PH: Lope Navo
Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts
Sunday, May 27, 2012
Friday, May 18, 2012
The Vampire Diaries' resident hunk Ian Somerhalder joins PENSHOPPE “All Stars" Line-Up
IT’S CONFIRMED: Popular star IAN SOMERHALDER, who plays the dashing vampire Damon Salvatore in the hit show “The Vampire Diaries” is now somewhere mid-flight on his way to Manila.
This piece of good news was relayed to us by PR Asia Worldwide’s lead publicist, Joyce A. Ramirez in an official statement: “We are pleased to confirm that actor Ian Somerhalder has accepted our offer and is now (officially) part of PENSHOPPE “All Stars.”
“Ian is now en route to Manila, Philippines joining the all star cast of Team PENSHOPPE.”
“PENSHOPPE is very excited to work with Ian and our team is doing everything to make this a truly memorable visit for him. He will be staying in the Philippines for a week to shoot his campaign at an environmental-friendly resort as well as participate in a press conference to be held in Manila.”
Ramirez adds: “Hopefully, Ian gets a chance to meet his adoring Filipino fans who have supported him in The Vampire Diaries for the last two top rating seasons. Fans can also look forward to as Ian visits a flagship PENSHOPPE store.”
The popular TV star now joins a stellar list of leading men for PENSHOPPE including Ed Westwick (who plays Chuck Bass in the popular series Gossip Girl), Thai superstar Mario Maurer(now in the Philippines shooting his first Filipino film under Star Cinema called ‘Suddenly Its Magic’) and A-list Hollywood movie star Zac Efron (star of High School Musical series, whose recent film ‘The Lucky One’ registered box office returns of more than U$76 Million worldwide).
For this special assignment, PENSHOPPE has once again secured the expertise of Hollywood A-List photographer, Darren Tieste, author of ‘The Beauty Book’ featuring some of the world’s biggest stars led by actress Scarlett Johansson on the cover to shoot the actor’s 2012/13 campaign for the leading local apparel brand.
Ian currently stars in the CW's "The Vampire Diaries" opposite Paul Wesley and Nina Dobrev. The show is returning for its third season in mid-September 2012. Based on the books by L.J. Smith the show centers around Elena Gilber, a high school girl torn between two vampire brothers. He plays Damon Salvatore, the elder and far more dangerous of the two brothers who share a long and bitter history.
It is the actor’s first trip to the Philippines.
Wednesday, May 16, 2012
Tuesday, April 3, 2012
Accessorize your summer with Penshoppe!
Paving the way for a more robust and diverse merchandise, leading fashion brand PENSHOPPE recently launched an expanded accessories line that will surely strike the fancy of their fashion-conscious fans.
The latest accessories collection includes a wide array of sophisticated items such as jewelry, shoes, belts, caps, scarves, wallets and bags. Prices are set at an affordable range to stay true to the PENSHOPPE promise of refined fashion taste to reach out to a wider market.
The new PENSHOPPE accessories collection offers a variety of pieces that will surely complement your daily casual wear. Whether it’s a colorful tote to match your dress, eye-catching jewelry to glam you up, or unique leather pieces to get that edgy look, PENSHOPPE’s newest accessories can instantly make a simple plain outfit into a chic and sophisticated get-up.
Bestselling items for ladies include the PENSHOPPE bags collection which features oversized leather colorblock bags (799.00) in bright and vivid hues. The canvas and leather shoulder bags (649.00) are also a hit especially this summer season with its practical yet very stylish designs.
Scarves (389.00) in different vibrant colors add a touch of class and sophistication to any casual wear.
Partner it with fancy bangles (149.00) and colorful rainbow rings (279.00), plus comfy glam flats (749.00) and you ladies are sure to turn heads everywhere you go.
Men, on the other hand, can choose among comfortable footwear options—sneakers (P999), espadrilles or canvas slip-ons (799.00). Assorted pieces such as leather cuffs (369.00) and leather necklaces (249.00) can also create a unique, edgy look. Wear them as they are or mix and match these accessories to show off your unique, personal style.
PENSHOPPE continues to be at the forefront of casual fashion industry. With non-stop efforts to boost its already growing catalogue, PENSHOPPE reinforces its status as the preferred brand for casual wear, and now, for accessories as well.
Women's accessories are now available at all PENSHOPPE stores nationwide while Men’s accessories and shoes are available in selected stores only. Check out the shop nearest you to view the latest collection.
For more information on the brand, visit the following sites:
Monday, April 2, 2012
Let's Go One Day Without Shoes on April 10!
Millions of children around the world grow up without shoes and at risk of disease and infection. TOMS' One Day Without Shoes is the day we raise awareness of the impact a pair of shoes can have on a child's life.
TOMS Philippines is joining the rest of the world in heralding this cause on April 10 at Greenbelt 3 Park in Ayala Center, Makati. The Philippines is now a beneficiary country and thousands and thousands of children across the nation have already received shoes. By having your support, TOMS hope to encourage greater awareness of this advocacy and even more giving!
Wherever you are, you can join the celebration by:
1) Taking a photo or video of your group barefoot to encourage others to go barefoot too!2) Helping spread the word by posting about it on Facebook or tweeting about it on Twitter (#withoutshoes)!
To know more about One Day Without Shoes, visit OneDayWithoutShoes.com or Like on Facebook: www.facebook.com/TOMSphilippines
JUST TAKE 'EM OFF and pretty soon you'll be changing lives!
Friday, March 30, 2012
Monday, March 26, 2012
Top models Jessica Yang, Catriona Gray and Pauline Prieto in Ad Campaign for Shapes (Summer 2012)
PH: Jo Ann Bitagcol
Art Direction: Mike De Guzman
Styling: George Palmiano
Make-Up: Bobby Carlos, Chief Make-Up Artist at Max Factor
Hair: Jaime Sy
Saturday, March 24, 2012
Saturday, March 17, 2012
Levi’s® unveils "Go Water Less™" campaign
When it comes to the water used to make Levi’s® Water<Less™ jeans - less is definitely more!
The Levi’s® brand today announced the expansion of its Water<Less™ jeans collection in the Philippines.
The average pair of jeans uses 42 litres of water in the finishing process.
Levi’s® Water<Less™ products reduce the use of water in the finishing process by up to 96 percent for some styles.
The Levi’s® brand has already made more than 13 million Water<Less products and saved more than 172 million litres of water.
The 172 million litres of water that Levi’s® Water<Less™ products have saved is equivalent to:
· 726,600,812, 8-ounce glasses of drinking water
· Enough drinking water for 157,000 people for one year
Levi’s® Water<Less™ jeans have reduced the water consumption in the finishing process by making simple changes to the process such as:
· Reducing the number of washing machine cycles by combining multiple wet cycle processes into a single wet process
· Incorporating ozone processing into the garment washing
· Removing the water from the stone wash
“Levi’s® Water<Less™ is a platform that looks at manufacturing in a different way. It’s really about looking at design as one continuous circle to ensure we reduce the impact on the environment.” says
Beginning March 22 – World Water Day – the Levi’s® brand and Water.org are teaming up for the second consecutive year to launch a new interactive challenge called “Go Water<Less™”. The challenge encourages people to “Go Water<Less™” by taking water saving steps to experience what life is like for the one billion people worldwide without clean drinking water. Check it out at www.levi.com/waterless and help provide water to those without.
As a company, Levi Strauss & Co. is making strides in reducing the water used in these key areas – from supporting more sustainable ways to grow cotton to monitoring how suppliers use water in the manufacturing process.
The company also launched the “Care Tag for Our Planet” campaign, changing the product care tags in Levi’s® jeans to include instructions about ways consumers can reduce the environmental impact of their clothes by washing less, washing in cold water, line drying and donating when no longer needed.
Levi’s® Water<Less™ products are available in Levi’s® Stores Nationwide. Like Levi’s® official page on Facebook to know the latest about the brand.
Get a chance to win a pair of jeans on March 22! Follow @LevisPhil on Twitter and Tweet about the Levi’s®Water<Less™ jeans with hash tag Levis Water<Less Day.
