The Vampire Diaries' resident hunk Ian Somerhalder joins PENSHOPPE “All Stars" Line-Up

IT’S CONFIRMED: Popular star IAN SOMERHALDER, who plays the dashing vampire Damon Salvatore in the hit show “The Vampire Diaries” is now somewhere mid-flight on his way to Manila.

This piece of good news was relayed to us by PR Asia Worldwide’s lead publicist, Joyce A. Ramirez in an official statement: “We are pleased to confirm that actor Ian Somerhalder has accepted our offer and is now (officially) part of PENSHOPPE “All Stars.”

“Ian is now en route to Manila, Philippines joining the all star cast of Team PENSHOPPE.”

“PENSHOPPE is very excited to work with Ian and our team is doing everything to make this a truly memorable visit for him. He will be staying in the Philippines for a week to shoot his campaign at an environmental-friendly resort as well as participate in a press conference to be held in Manila.”

Ramirez adds: “Hopefully, Ian gets a chance to meet his adoring Filipino fans who have supported him in The Vampire Diaries for the last two top rating seasons. Fans can also look forward to as Ian visits a flagship PENSHOPPE store.”

The popular TV star now joins a stellar list of leading men for PENSHOPPE including Ed Westwick (who plays Chuck Bass in the popular series Gossip Girl), Thai superstar Mario Maurer(now in the Philippines shooting his first Filipino film under Star Cinema called ‘Suddenly Its Magic’) and A-list Hollywood movie star Zac Efron (star of High School Musical series, whose recent film ‘The Lucky One’ registered box office returns of more than U$76 Million worldwide).

For this special assignment, PENSHOPPE has once again secured the expertise of Hollywood A-List photographer, Darren Tieste, author of ‘The Beauty Book’ featuring some of the world’s biggest stars led by actress Scarlett Johansson on the cover to shoot the actor’s 2012/13 campaign for the leading local apparel brand.

Ian currently stars in the CW's "The Vampire Diaries" opposite Paul Wesley and Nina Dobrev. The show is returning for its third season in mid-September 2012. Based on the books by L.J. Smith the show centers around Elena Gilber, a high school girl torn between two vampire brothers. He plays Damon Salvatore, the elder and far more dangerous of the two brothers who share a long and bitter history.

It is the actor’s first trip to the Philippines. 

Hollywood royalty and Penshoppe's newest international style ambassador Zac Efron graces the cover of Garage Magazine (May 2012)

Accessorize your summer with Penshoppe!

Paving the way for a more robust and diverse merchandise, leading fashion brand PENSHOPPE recently launched an expanded accessories line that will surely strike the fancy of their fashion-conscious fans.

The latest accessories collection includes a wide array of sophisticated items such as jewelry, shoes, belts, caps, scarves, wallets and bags. Prices are set at an affordable range to stay true to the PENSHOPPE promise of refined fashion taste to reach out to a wider market.

The new PENSHOPPE accessories collection offers a variety of pieces that will surely complement your daily casual wear. Whether it’s a colorful tote to match your dress, eye-catching jewelry to glam you up, or unique leather pieces to get that edgy look, PENSHOPPE’s newest accessories can instantly make a simple plain outfit into a chic and sophisticated get-up.

Bestselling items for ladies include the PENSHOPPE bags collection which features oversized leather colorblock bags (799.00) in bright and vivid hues. The canvas and leather shoulder bags (649.00) are also a hit especially this summer season with its practical yet very stylish designs.

Scarves (389.00) in different vibrant colors add a touch of class and sophistication to any casual wear.

Partner it with fancy bangles (149.00) and colorful rainbow rings (279.00), plus comfy glam flats (749.00) and you ladies are sure to turn heads everywhere you go.

Men, on the other hand, can choose among comfortable footwear options—sneakers (P999), espadrilles or canvas slip-ons (799.00). Assorted pieces such as leather cuffs (369.00) and leather necklaces (249.00) can also create a unique, edgy look. Wear them as they are or mix and match these accessories to show off your unique, personal style.

PENSHOPPE continues to be at the forefront of casual fashion industry. With non-stop efforts to boost its already growing catalogue, PENSHOPPE reinforces its status as the preferred brand for casual wear, and now, for accessories as well.

Women's accessories  are now available at all PENSHOPPE stores nationwide while Men’s accessories and shoes are available in selected stores only. Check out the shop nearest you to view the latest collection.

For more information on the brand, visit the following sites:

www.penshoppe.com

www.facebook.com/penshoppeofficial

www.twitter.com/PENSHOPPE

Ed Westwick for Penshoppe's Free Spirited Perfume

Get ready to smell like Gossip Girl’s billionaire bad boy Chuck Bass, as leading brand PENSHOPPE recently unveiled their highly anticipated fragrance starring ED WESTWICK for the new FREE SPIRITED for men.

The new campaign shows Ed frolicking in the waters – plunging in the pool fully clothed – while gazing into the camera longingly using his signature Chuck Bass stare. The new fragrance is described as “cool and sporty, with top notes citrus and cardamom, as well as accents of marine fresh scent.”

Because the new scent epitomizes the confidence portrayed on and off camera by the handsome British star – cool demeanor, manly and fresh – there is no doubt that FREE SPIRITED will be a hit among the high number of avid fans waiting to try this shower fresh scent from PENSHOPPE.

Adds Alex Mendoza, PENSHOPPE Brand Director, “FREE SPIRITED is the perfect scent to start the summer season and when we shot the campaign, Ed showed us how to let go and have fun.”

FREE SPIRITED for women is also available at all PENSHOPPE stores nationwide. For more information, follow @PENSHOPPE on Twitter or LIKE them on Facebook. You may also visit their website at www.penshoppe.com

Solenn Huessaff, Mikael Daez and Akihiro Sato for Penshoppe's Pre-Summer 2012 Lookbook

Penshoppe FB

Ed Westwick in Penshoppe's Pre-Summer Ad Campaign 2012

Penshoppe FB

Thai sensation Mario Maurer for Penshoppe as featured in Garage Magazine (December 2011-January 2012)

PH: Pilar Tuason
Styling: Penshoppe
Grooming: L'Oreal Philippines

Gossip Girl Heartthrob Ed Westwick in Ad Campaign for Penshoppe 2011

Penshoppe FB

Penshoppe's "Trailblazer" Collection Midyear Campaign 2011 featuring Akihiro Sato, Bea Soriano, Mikael Daez, and Solenn Huessaff

Penshoppe FB

Penshoppe Spring/Summer 2011 Ad Campaign featuring Akihiro Sato, Bea Soriano, Ygor Pignatari and Solenn Heusaff

Penshoppe Facebook

PH: Pilar Tuason